Inside the Year We Took the Growth Round

LIVE RECORDING OF LUKAS BERG

Inside the Year We Took the Growth Round

 

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Part of

Lukas Berg

Cast & guests

Lukas Berg

CAST

Hannes Voss

CAST

Mira Stein

CAST

Kenji Mori

GUEST

Lia Fonseca

GUEST

Produced byLukas Berg

From the outside Lukas's brand looks like another premium DTC win. From the inside it's a much more interesting business — and a much harder one. In this room he opens the real numbers. The actual CAC across channels. The warehouse lease that almost killed the company. The retail expansion that paid for itself in eleven months. The growth round he took versus the four he turned down. Members leave understanding what scaling a real consumer brand actually costs — operationally, personally and culturally.

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